all ad asset values should be unique. please check your values. (#1885681)

What Does all ad asset values should be unique. please check your values. (#1885681) Mean?

You’ll usually see this message in ad platforms like Google Ads, Meta Ads Manager, or similar custom API integrations. It means that within a specific ad group or creative set, you’ve assigned duplicate values to assets that are expected to be distinct.

Assets may include: Headlines Descriptions Calltoaction labels Final URLs Images or videos

If two or more of these elements share exactly the same value where unique content is expected, the platform throws this error.

Why Unique Assets Matter

Modern ad platforms thrive on variability. The more unique inputs you provide, the better the algorithm can test combinations to optimize performance.

Duplicated assets reduce the diversity in your ad testing pool. That limits performance insights, hinders machine learning, and could even violate platform policies. When you hit the error all ad asset values should be unique. please check your values. (#1885681), it’s trying to help you avoid these pitfalls.

Typical Scenarios That Trigger the Error

You’re likely to encounter this in the following situations:

1. Copypasted headlines or descriptions

If you copy the same headline into multiple headline fields without variation, expect to be flagged.

2. Multiple calltoaction phrases that are identical

Calltoactions like “Learn More” or “Buy Now” are common. But if you assign “Learn More” to multiple CTA slots in the same creative set, an error’s coming.

3. Identical URLs or image files

Using the exact same final URL or uploading the same image more than once under different asset types can also cause trouble.

How to Fix It

Here’s the nononsense fix strategy:

Review each asset field carefully. Even small unintentional duplicates count. Check for whitespace or hidden characters. Sometimes “unique” means visually identical but technically different, and vice versa. Use variation intentionally. Rewrite headlines, flip CTA phrasing, and alternate URLs if possible (UTM parameters help here). Check platform documentation. Some platforms flag duplicates across sets, not just fields—check the rules.

Preventing the Error Before It Starts

A little process goes a long way:

Template your ad assets, but customize the content. Don’t just clone. Automate asset checks. If you’re uploading in bulk, use scripts to flag duplicates beforehand. Keep a checklist. Before launch, ensure every asset is unique in intent and in phrasing.

Final Take

The error all ad asset values should be unique. please check your values. (#1885681) may seem annoying, but it’s actually doing you—and your campaign—a favor. It’s asking you to provide better data, enabling smarter ad performance.

Handle it early, build a repeatable process, and you’ll spend less time troubleshooting and more time optimizing.